NHL Lockout 2012: Alex Ovechkin makes appearance in Nike "Hockey Is Ours" commercial

The Capitals star has a way with a hockey stick, especially around produce.

With the exception of Ted Starkey's excellent NHL Lockout articles, there's been a depressing shortage of hockey content on this site as fall turns to winter. So forgive us for jumping at the chance to present this Nike ad featuring Alexander Ovechkin.

OK, that's not quite true. Ovechkin's in the ad for all of three seconds (skip to the 33-second mark of the clip if that's all you want), but we'd encourage you to watch the whole ad, which features Steven Stamkos, P.K. Subban, Canadian Women's National Team defenseman Tessa Bonhomme, and Winnipeg Jets youngster Mark Scheifele.


And hey, look, everyone! Bonus footage, as tweeted out directly by Ovechkin himself.


Nice form, good finish, beautifully done. Now, if only the negotiators for the NHL and NHLPA could show as much creativity and improvisation as comes across in these ads. Oh, well, at least spring training begins in a couple of months.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SB Nation DC

You must be a member of SB Nation DC to participate.

We have our own Community Guidelines at SB Nation DC. You should read them.

Join SB Nation DC

You must be a member of SB Nation DC to participate.

We have our own Community Guidelines at SB Nation DC. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.