Friday marks the official one-week mark of the 2012 Summer Olympics, and we're starting to get into the business end of the women's soccer tournament. The U.S. women's quarterfinal against New Zealand highlights Friday's television schedule on the networks of NBC:

NBC Sports Network (4 a.m.-8 p.m.)

• Beach Volleyball: Elimination Match (4 a.m.)
• Women's Volleyball: Brazil vs. China (5 a.m.)
• Beach Volleyball: Elimination Match (6:30 a.m.)
• Women's Soccer: Sweden vs. France (7 a.m.)
• Shooting: Men's 50m prone rifle final (9 a.m.)
• Women's Soccer: USA vs. New Zealand (9:30 a.m.)
• Archery: Men's individual final (11:15 a.m.)
• Women's Soccer: Brazil vs. Japan (12 p.m.)
• Shooting: Men's 25m pistol (1:45 p.m.)
• Boxing: Men's flyweight and welterweight (2 p.m.)
• Women's soccer: Great Britain vs. Canada (2:30 p.m.)
• Boxing: Men's flyweight and welterweight (4:15 p.m.)
• Women's Basketball: USA vs. Czech Republic (5 p.m.)

Bravo (7 a.m.-3 p.m.)

• Tennis: Men's and Women's Singles Semifinals

MSNBC (9 a.m.-6 p.m.)

• Gymnastics: Men's Trampoline (9 a.m.)
• Women's Water Polo: Russia vs. Australia (10:30 a.m.)
• Women's Water Polo: Spain vs. Hungary (11:30 a.m.)
• Equestrian: Team Dressage (12:30 p.m.)
• Badminton: Women's Singles Semifinal (1:30 p.m.)
• Weightlifting: Men's 85kg (2 p.m.)
• Badminton: Men's Singles Semifinal (2:30 p.m.)
• Weightlifting: Women's 75 kg (3 p.m.)
• Badminton: Mixed Doubles final (3:45 p.m.)
• Women's Handball: Denmark vs. Norway (4:15 p.m.)

NBC (10 a.m. -5 p.m.)

• Track and Field: Qualifying Rounds (10 a.m.)
• Rowing: Men's Pair, Single and Quadruple Sculls, Women's Double Sculls (10:30 a.m.)
• Swimming: Qualifying Heats (10:45 a.m.)
• Track and Field: Qualifying Rounds (11:30 a.m.)
• Beach Volleyball: Elimination Round Matches (12 p.m.)
• Swimming: Qualifying Heats (2 p.m.)
• Women's Water Polo: USA vs. China (2:30 p.m.)
• Rowing: Men's Pair, Single and Quadruple Sculls, Women's Double Sculls (3:45 p.m.)
• Track and Field: Women's 10,000 Final (4:25 p.m.)

CNBC (5 p.m.-8 p.m.)

• Boxing: Men's Flyweight and Welterweight

NBC (8 p.m.-midnight)

• Swimming: Women's 200m Backstroke, Men's 100m Butterfly, Women's 800m Freestyle, Men's 50m Freestyle
• Track and Field: Qualifying Rounds, Men's Shot Put Final
• Diving: Women's 3m Springboard Preliminary Rounds
• Women's Volleyball: USA vs. Serbia
• Gymnastics: Men's Trampoline Final