Have you seen the new Maryland football uniforms that are being showcased in this game against Miami? Of course you have. (If you haven't, click here). Now, here's the backstory to them, courtesy an Under Armour commercial.
Under Armour, of course, makes the Maryland football uniforms, so this is as much a showcase of their talents as it is of the Maryland football program. This particular model is known as the "Maryland pride" jersey because it has the colors of the Maryland state flag in it. As you can see in this video, the look is visible on every part of the uniform, right down to the shoes. If you watch on TV, you can see the look on the sleeves and helmets as well.
The commercial is mostly just some dude talking until the final slogan of the company is revealed. I'm cringing at it. The 17-18 year old kids they are being marketed to probably love it. The latter demographic is really all that matters.