Remember when photos surfaced of Alex Ovechkin's face on the wrappers of Mr. Big candy bars in Canada? Those were funny, right? If you think so, then you'll probably think the same thing about Ovechkin's first video commercial for the company, in which he plays a character called "Mr. Big Deal" that "make impossible possible."
The video eventually cuts to two teenagers playing football. One hikes the ball over the roof (somehow), and Ovechkin draws a door, grabs the football from a parallel universe and re-enters the normal universe to catch his own deep throw. Those who are fans of D.C. athlete commercials have to note the irony of Ovechkin telling the kids to "go long" after his last famous commercial.â†µ
All in all, it's exactly the kind of commercial you'd expect from Ovechkin. In an attempt to be somewhat serious, he simply comes across as goofy. Your impulses tell you to laugh at him, which helps sell the product.â†µ