Shackleford is the winner of the 2011 Preakness Stakes, which means it's time for businesses everywhere to capitalize on the horse's accomplishment. Like most horses, Shackleford has a name that can easily be punned, which is very important for any business because nobody would want to come if there wasn't some sort of pun involved, obviously.
↵So far, we've already heard of one business stepping up. Burger joint Shake Shack has a name that sounds like Shackleford, so they're offering a deal I'm sure many would love. Prior to the race, the restaurant had a deal that would give patrons a free cup of frozen custard if Shackleford won. Via Danny Meyer:
↵↵↵↵↵If SHACKLEFORD wins the Preakness, head over to your favorite Shake Shack Saturday night for a free cup of frozen custard! #shakeshack
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So, yeah, what are you all waiting for, everyone? Who doesn't want free custard? In case you need to find your nearest Shake Shack, here's a list of locations. D.C. residents should head to the newly-opened Dupont Circle location on the corner of 18th Street and Connecticut Avenue.
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