I honestly didn't have high expectations for the NBC promo for the 2010 NHL Winter Classic. There's an easy storyline -- Alex Ovechkin vs. Sidney Crosby -- and therefore it would be easy to get lazy and just do something formulaic on that. But still, what came out was well below even my low expectations. After two really solid promos the past couple of years, this one just falls flat.
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It's not even that this promo only focuses on Ovechkin and Crosby. I figured that would happen. It's the complete lack of originality about that storyline that kills me. No two players in hockey have more history together than those two. NHL fans have compared them to each other ever since they entered the league. Why not some clips with Crosby's Penguins beating Ovechkin's Capitals in the playoffs in 2009? Why not some clips of the two of them in action? Surely that would get people pumped up better than snow suddenly falling.
↵(HT: Puck Daddy).
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