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ESPN 980's New Policy: Delaying Podcasts By 24 Hours

ESPN 980, in a misguided attempt to get you to listen to their shows live, has announced it will delay posting the podcasts for each of their shows for 24 hours. Program Director Chuck Sapienza explains that this is because the station needs more people to listen live, and anyone who downloads the podcast is not counted in the radio station's ratings.

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↵↵"We're delaying the podcasts 24 hours for all of our shows. I know this hurts people who listen out of town, but we're trying to get people to listen on the radio. We're in the radio business, and we're trying to get people to listen on the radio. And the more people who download podcasts, the fewer people who listen on the radio."    

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Now, granted, Sapienza has access to numbers you and I don't have. But this still feels incredibly shortsighted, especially considering that this will now hurt the station's web traffic as well.