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Super Bowl Ads 2012: Kauffman "Will It Be You?" Commercial Targeted To D.C.

The Ewing Marion Kauffman Foundation is hoping to make an impression on viewers during this year's Super Bowl Sunday by launching its first-ever public service announcement aimed at sparking the interest of potential entrepreneurs.

The ad will cost roughly $3.5 million to air and will be targeted to some of the nation's largest television markets including New York City, Washington, D.C., San Francisco and Kauffman's hometown of Kansas City.

The Kauffman PSA boldly asks the question that many entrepreneurs face every day: Will it be you?

The ad, which was leaked online Thursday, guides interested entrepreneurs to Kauffman's newest site,, where it displays information for startups about inspiration, networking, creation, mentoring and capital raising. The website features popular resources provided by Kauffman including iStart (utilized in Kansas City's Gigabit Challenge business plan competition), Startup Weekend, Global Entrepreneurship Week, Startup America, UEP, Maker Faire, PIPELINE and many others.

For complete Super Bowl coverage head over to the SB Nation NFL hub page.